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On Wednesday, this new ownership entity disclosed the appointment of Van Ginhoven, the English national team's managerial lead working with head coach Sarina Wiegman, as their overseer of worldwide women's football activities. This new multi-team ownership group, with the San Francisco-based Bay FC as its inaugural team among its holdings, has a history in recruiting from the English FA.

The selection this year of Cossington, the well-respected ex-technical director for the FA, as top executive served as a demonstration of ambition by this organization. Cossington knows the women's game inside out and now has put together a management group with profound insight of the history of women's football and filled with practical experience.

Van Ginhoven marks the third core member of the manager's inner circle to exit recently, following the chief executive leaving before the European Championships and assistant coach, Arjan Veurink, moving on to assume the position of head manager of Holland, however her move was made earlier.

Stepping away has been a surprising shift, yet “I had decided to depart the Football Association well in advance”, she says. “The terms for four years, exactly like the assistant and head coach did. When they renewed, I had expressed I wasn't sure about renewing myself. I had grown accustomed to the notion that following the tournament I wouldn’t be part of England any more.”

The European Championship was an emotional tournament as a result. “It's sharp in my memory, discussing with Wiegman where I basically told her regarding my plans and then we said: ‘Our ultimate aspiration, what a triumph it would represent if we were to win the European Championship?’ In life, it's rare that dreams come true often however, absolutely incredibly, this one did.”

Dressed in orange, she experiences split allegiances post her tenure working in England, where she was part of securing consecutive European championships and was a part of the manager's team when the Netherlands won the 2017 Euros.

“The English side will always hold a dear spot in my heart. So, it’s going to be tough, especially with the knowledge that the team are scheduled to come for the international camp in the near future,” she comments. “When England plays the Netherlands, who do I support? Today I have on orange, but tomorrow it’s white.”

In a speedboat, you can pivot and accelerate swiftly. In a small team like this, that’s easily done.

Bay FC was not initially considered when the strategic expert was deciding it was time to move on, but the opportunity arose perfectly. Cossington started to bring people in and their shared values were key.

“Almost from the very first moment we connected we had that click moment,” states Van Ginhoven. “You’re immediately on the same level. We've discussed extensively about different things concerning growing the sport and our shared vision for the right approach.”

Cossington and Van Ginhoven are not the only figures to uproot themselves from high-profile jobs within European football for a fresh start across the Atlantic. Atlético Madrid’s women’s technical director, González, has been unveiled as the organization's worldwide sports director.

“I was very attracted in the deep faith regarding the strength of the women’s game,” González comments. “I'm familiar with Cossington for many years; when I used to work at Fifa, she was the technical director of England, and such choices are straightforward when you are aware you will have around you people who really inspire you.”

The depth of knowledge within their group distinguishes them, notes she, with Bay Collective one of several fresh club ownership ventures which have emerged in recent years. “It's a standout feature of our approach. It’s OK that people do things in different ways, however we strongly feel in having that football knowledge on board,” she states. “All three of us have been on a journey within the women's game, for most of our lives.”

As outlined on their site, the goal of Bay Collective is to champion and pioneer an advanced and lasting environment within female football clubs, founded on effective practices to meet the varied requirements of female athletes. Succeeding in this, with unified understanding, with no need to make the case for why you would take certain actions, is incredibly freeing.

“I equate it to transitioning from a tanker to a speedboat,” remarks she. “You're journeying in uncharted waters – that’s a Dutch saying, not sure how it comes across – and you must depend on your individual understanding and experience to choose wisely. You can pivot and accelerate rapidly with a speedboat. In a lean group like this, it's straightforward to accomplish.”

González notes: “With this opportunity, we start with a blank slate to start with. In my view, our mission is about influencing the game on a wider scale and that clean start allows you to do any direction you choose, following the sport's regulations. That’s the beauty of our collective project.”

The ambition is high, the executives are voicing opinions athletes and supporters want to hear and it will be compelling to monitor the progress of the collective, the team and future additions to the group.

For a flavour of what is to come, which elements are crucial for a top-level environment? “{It all starts and ends with|Everything begins and concludes with|The foundation and culmination involve